Blog: Leonie BarrieH&M leads the apparel brand wagon

Leonie Barrie | 11 October 2013

The latest listing of the best global brands might be dominated by the technology, financial services and automotive sectors - but apparel, sporting goods and luxury names managed a strong showing too.

Interbrand's annual rankings put H&M in at number 23 on its top-100 table, with a brand value of $18.2bn, up 10% from 2012. Last year H&M ranked No 23.

Fast fashion stalwart Zara, meanwhile, inched up one place to 36, with an estimated brand value of $10.8bn, a rise of 14% on last year.

A 14% rise in value was also calculated for Ralph Lauren, which came in at No 88 at $4.6bn. And last but not least in the top-100 was Gap, its position unchanged but its brand value seen to have risen 5% to $3.9bn.

For sporting goods, Nike leads the field, with its position on the chart up two places to No 24, with an estimated brand value of $17.1bn, a rise of 13% on last year. Rival Adidas jumped five places to No 60, with its value up 12% to $7.5bn.

Nor surprisingly, luxury brands also stayed strong, led by Louis Vuitton (No 17) at $24.9bn, followed by Hermès (No 54) at $24.9bn; Prada (No 72) at $5.6bn; and Burberry (No 77) at $5.2bn.

Interbrand has based its rankings on three key aspects that contribute to a brand's value: financial performance, the role the brand plays in influencing consumer choice, and its ability to command a premium price or secure earnings.

Apple topped the 2013 list with a brand value of $98.3bn, followed by Google at $93.3bn. And for the first time in the report's history, Coca-Cola fell to third place with a $79.2bn brand value.

Sectors: Apparel, Retail

Companies: Prada, Zara, Burberry, H&M, H&M, Nike

BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?