Blog: H&M steps into the virtual world
Leonie Barrie | 25 July 2007
It’s nothing new for clothing retailers to tap into the virtual world in an attempt to stay in tune with their customers, and companies like American Apparel and Nike have already led the way by setting up storefronts in Second Life. However, it’s been an almost exclusively one-way street…until now, that is.
This winter, video game publisher Electronic Arts and clothing retailer H&M plan to transform the bits and bytes of the digital world into a physical product. While they're going down the more traditional route by featuring H&M fashions in recently released Sims software – they’re also holding an online contest to allow a Sims 2 player to design clothes that might be produced and sold in the real world.
Themes include "Night Out," "Let's Go to the Beach" and "Red Carpet," with winning designs being chosen in September. It looks like both H&M and EA could well have a hit on their hands. Official design kits are available on the Sims website, but the Sims 2 H&M Stuff Pack, which allows players to design an H&M store and dress their avatars in H&M clothes, has been a hit too since its US release. Designers watch out!
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Unlocks for the future fashion sourcing landscape
- Four steps to reduce product defects
- EU eyes mandatory due diligence for apparel supply
- Geo-political uncertainty and how to survive it
- US Q4 in brief – Finish Line, Oxford Industries
- H&M, VF Corp and Levi among most ethical companies
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- Target unveils "ambitious" store re-design plans
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective