Blog: House of Fraser accelerates multichannel plans

Katie Smith | 20 June 2013

Launching a mobile site is one of the ways House of Fraser is ramping up its multichannel strategy

Launching a mobile site is one of the ways House of Fraser is ramping up its multichannel strategy

UK department store retailer House of Fraser is to revamp its website, launch a mobile site and extend cut off times for next day delivery as part of efforts to ramp up its multichannel strategy.

House of Fraser will launch a replicated version of its stock locator iPhone app on its main e-commerce website, allowing customers to check whether products are available in their local stores.

The cut-off point for Buy & Collect purchases will now be 8pm for pre-noon next day delivery, with plans to extend this to 10pm within the next few weeks.

The moves came as the company revealed that 50% of its online traffic now comes from touch screen devices, which is an indication of how rapidly consumer shopping habits are evolving. It also revealed a 53% jump in online sales for 2012. 

Executive director for multichannel Andy Harding said: "Designing for mobile and tablet devices before desktop versions will soon become the norm and is a change we've already implemented."


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?