Blog: Leonie BarrieHow many ways can you wear it?

Leonie Barrie | 16 December 2009

Lofty claims for new products are nothing new, but perhaps Tesco really is on to something with its latest bra design. A press release for ‘The Limitless Bra’ from its Diamond Boutique collection describes it as the retailer’s “most innovative lingerie invention ever to be introduced to stores throughout the UK.”

And it certainly seems to have the potential to be worn a never-ending number of ways. The bra comes in kit-form, including two cups, a centre front connector and detachable straps so that the wearer can create their own 'DIY style' bra to match any outfit. Each cup features 24 hook positions and the back strap another 28, so that the straps can be moved around the edge of the cups to create any bra style.

Tesco says there are hundreds of ways to wear the product, which is available in black and nude and costs just GBP16 (US$26). Whether it stays put, though, is another matter altogether.

'The Limitless Bra' from Tesco


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