How many ways can you wear it?

By: Leonie Barrie - 16 December 2009 15:03

Lofty claims for new products are nothing new, but perhaps Tesco really is on to something with its latest bra design. A press release for ‘The Limitless Bra’ from its Diamond Boutique collection describes it as the retailer’s “most innovative lingerie invention ever to be introduced to stores throughout the UK.”

And it certainly seems to have the potential to be worn a never-ending number of ways. The bra comes in kit-form, including two cups, a centre front connector and detachable straps so that the wearer can create their own 'DIY style' bra to match any outfit. Each cup features 24 hook positions and the back strap another 28, so that the straps can be moved around the edge of the cups to create any bra style.

Tesco says there are hundreds of ways to wear the product, which is available in black and nude and costs just GBP16 (US$26). Whether it stays put, though, is another matter altogether.

'The Limitless Bra' from Tesco

Comments on this blog post

As usual though, this bra looks great but is only available in very limited sizes. I speak as one who does not have an 'average' size bust (whatever that is!) and I wouldn't even bother to cross the threshold of Tesco for bras. Shame really, I could certainly do with this - if it works!

Heather Gallimore, United Kingdom