Blog: How skinny can jeans get?...

Katie Smith | 21 March 2013

...so skinny that teenagers will feel like they're wearing nothing at all, according to American Eagle Outfitters.

The teen apparel retailer has launched a campaign for the AEO skinny skinny, which is described as its "skinniest jean yet" because it comes straight from a can. American Eagle Outfitters claims that "one size fits all" for the jeans, which are available for a limited time only in Indigo and bright light.

But when customers visit the product online, they may be disappointed to find out that the spray-on jeans are temporarily sold out and will be asked to enter their email address to be updated on when the AEO skinny skinny jeans become available.

So what was the reason behind the spoof ad? A way of redirecting people to the company's e-commerce store possibly and adding them to its mailing list?

One thing we're sure of though is that if it was meant to be an April fool's joke - it's a week and a half too early.

 


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