Blog: I wouldn't wear an England shirt today if you paid me

Joe Ayling | 22 November 2007

The words "England football kit" will have been scribbled out on numerous Christmas lists after the country's football team pathetically squandered their chances last night.

Having lost 3-2 to Croatia, the team has failed to qualify for Euro 2008 this summer, being edged out by Russia.

In what is just one of many financial repercussions for the nation, sportswear firms Umbro, Sports Direct and JJB Sports all saw their shares tumble as a result.

Kit manufacturer Umbro, a takeover target for Nike, admitted that sales of replica jerseys would suffer this year and next.

While Umbro still has a presence at the tournament sponsoring Sweden, the quintessentially English brand will be, in football terminology, "gutted" its gamble has not paid off.

Furthermore, if Nike succeeds with its GBP285m (US$582m) acquisition offer for Umbro, it will have been a telling twist of fate that England's slayers Croatia and Russia both play with a tick and not a diamond on their chests.

Joe Ayling, News Editor.


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