Blog: IAF draws fashion folk to Maastricht

Joe Ayling | 30 October 2008

just-style joins hundreds of fashion industry delegates flocking to Maastricht in The Netherlands today (30 October) for the International Apparel Federation (IAF) convention.
 
Staying a short walk from the Crowne Plaza Hotel venue for this year's convention, just-style is being accommodated in Maastricht's funky Eden Design Hotel, whose rooms - I kid you not - are adorned with fluffy toy squashed tomatoes.  
 
After a splendid train journey here with Eurostar, crossing French, Belgian and Dutch borders, the convention promises much in the way of talking points.
 
The first session of the day, entitled 'How will the new generation of consumers shape fashion business?' brings together a star-studded panel including Liz Claiborne CEO Bill McComb.
 
Consumer behaviour towards corporate social responsibility will surely play a nagging part in the agenda, with transparency and ethical trading compromised at the peril of the producer these days.
 
Another highlight of this morning's proceedings will be the opening speech by Ludo Onnink, CFO and COO of Tommy Hilfiger.
 
just-style will keep readers posted every step of the way, with updates on the speeches made and reactions given.
 
Joe Ayling, news editor.


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