Blog: Iconix brands in China
Leonie Barrie | 1 May 2008
Today's move by Iconix Brand Group to set up a Chinese joint venture is an astute one on many levels.
China might already be saturated with luxury brands, but Iconix and its partner, Hong Kong based Novel Fashion Holdings, are hoping to tap in to perhaps the most lucrative void in this exciting market – brands that serve the country’s new emerging middle class.
They're looking as at many as seven hundred million middle class consumers in the near future, a mind-boggling number by anyone’s standards. And these people are apparently all searching for individual, genuine, authentic brands they will have seen or heard about in the West.
When it comes to brands, Iconix has them by the bucketload. Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific, Danskin and Roca Wear are just some on the labels in its line-up.
But not only does Iconix have a world class portfolio of brands it also has an interesting business model that should help them realise their full potential. Iconix China says it will identify local operating companies with the potential to go public, provide them with one of the Iconix brands as well as marketing and brand management support, in exchange for an equity stake.
Iconix yesterday posted a 43% hike in first quarter profit – which suggests it must be doing something right in the already saturated markets it currently operates in. It’ll be interesting to see whether the Chinese are as hungry for its brands as it hopes.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Outlook 2017 – What else is the industry watching?
- Outlook 2017 – What next for apparel sourcing?
- Outlook 2017 – Strategies for sourcing success
- Outlook 2017 – Challenges and opportunities
- Is China about to burst its apparel trade bubble?
- 22 dos and dont's – When sourcing goes wrong
- M&S quality focus finally lifts clothing sales
- MAS Holdings planning second industrial park
- Sri Lanka on track to regain EU GSP+ benefits
- Update - Bangladesh "business as usual"
- Global apparel markets: product developments and innovations, October 2016
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar