Blog: Leonie BarrieImitation is the ultimate flattery

Leonie Barrie | 20 April 2004

Giorgio Armani is the latest upmarket designer to open a flagship store on Shanghai's trendy Bund and says he plans to open as many as 30 stores on the Chinese mainland by 2008. The man himself seems unphased by his popularity with the fakers, saying: “I know I have some stores in China – Giorgio Armani, Armani Fiori, Emporio Armani – that have nothing to do with me.” He also says it’s flattering to be copied and admits to buying a fake Armani watch in Shanghai. As the saying goes: ‘If you can’t beat them…join them.’

CHINA: Armani Opens In Shanghai


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