Blog: Leonie BarrieInternational line-up for IAF Convention

Leonie Barrie | 25 September 2012

My last visit to the IAF World Apparel Convention was in Hong Kong two years ago, when issues like soaring raw material and labour costs, digital supply chains, and the challenges forced upon the apparel industry by fast fashion dominated the agenda.

This week I'm joining the show as it hits the road again, with the city of Oporto in Portugal playing host to another broad programme that plans to take in 'Fashion business in a changing environment.'

As usual, four main sessions are planned, focusing on the economy, the supply chain, technology and innovation, and fashion retail and consumer behaviour. And change is an appropriate theme as firms try to navigate themselves for growth against a backdrop that includes new sourcing challenges, opportunities in emerging markets, digital solutions, and new ways of attracting consumers.
"Everyone is looking at how to balance the threat from lower turnover," IAF president Harry van Dalfsen told just-style earlier this month. "They are searching for new markets, collaborating to get better prices and save costs, and looking at internet sales and cross-selling."

It should be a fascinating couple of days, and as always I'll share the highlights here on the site. As a taster, here's what the agenda looks like:

Economy Session - general economic outlook: Asia, Europe, Latin America, USA; opportunities in emerging markets; how to position a brand in a new market

  • Keynote speaker: Professor Daniel Bessa, director general COTEC (Portugal)
  • Carlos Botero, president Inexmoda (Colombia)
  • Kevin Burke, president and CEO AAFA (USA)
  • Govind Shrikhande, customer care associate & managing director Shoppers Stop (India)
  • Fernando Pimentel, director ABIT (Brazil)
  • Hasan Arat, representative of Istanbul Ready Made Garment Exporters' Associations - IHKIB (Turkey)

Supply Chain Session - sourcing developments, integrated planning, logistics, cost cutting, sustainability

  • Paulo Nunes de Almeida, ex-ATP president, AEP foundation president (Portugal)
  • Keynote speaker: Dr Harry Lee, chairman TAL Apparel Limited (Hong Kong)
  • Guido Brackelsberg, managing director Setlog GmbH (Germany)
  • Kurt Cavano, founder, chairman and chief strategy officer TradeCard (USA)
  • Jan Hilger, director operations formalwear Escada (Germany)
  • Bob McKee, fashion industry strategy director Infor (USA)
  • Andreas Schneider, managing partner GCS Consulting (Germany)
  • Mauro Scalia, project manager Euratex (Belgium)
  • Nicolas Mouze, commercial director DHL (Iberia)

Technology and Innovation Session - innovation in digital solutions for fashion business, new ways of attracting consumers, web sales and mobile shopping, e-commerce models

  • Braz Costa, director general CITEVE, president Textranet (Portugal)
  • Keynote speaker: Joachim Hensch, senior head of product excellence man, Hugo Boss (Germany)
  • Michel da Silva, CEO Unic (Netherlands)
  • Frank Bober, CEO Stylesight (USA)
  • Mike Fralix, president & CEO TC2 (USA)
  • Ed Gribbin, president Alvanon (USA)
  • Remco Vroom, director mobile augmented reality & CEO TAB Worldmedia (Netherlands)

Fashion Retail and Consumer Behavior Session - market developments in major fashion markets, branding, cross-channeling

  • Ken Watson, CEO Industry Forum (UK)
  • Keynote speaker: Magdalena Kondej, global head of apparel research Euromonitor International (UK)
  • Sanjeev Mohanty, managing director Benetton India (India)
  • Shubhankar Ray, global brand director G-Star Raw (Netherlands)
  • Isabel Cantista, managing partner Fast Forward Innovation (Portugal)
  • Koen Snoeren, new business development manager GfK Panel Services Benelux (Netherlands)


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