Blog: Is cheap chic dead?
Leonie Barrie | 20 March 2007
Are we on the verge of backlash against cheap, disposable, fast fashions? The opening of H&M’s new COS - Collection of Style - chain on London's Regent Street on Friday has opened up a great debate on the return of classic clothing and the need for simple, well-cut and often slightly more expensive basics that seems to have been forgotten in the rush to fill stores with new ‘must-have’ items week after week. The format is also bucking new sourcing patterns, with just 30% of the COS range being sourced in south east Asia, against 60% for the main H&M line.
The market for “designer quality at high street prices” certainly isn’t a new one, but H&M seems to have identified enough of a gap to not only have jumped in but also be planning the roll-out of another 10 COS shops this year. Collections include tailored coats and trousers, pencil skirts and classic shirts quality fabrics that are destined to last for several seasons but at prices that won’t break the bank. Fortunately, too, this strategy is a world away from the cheap chic on which H&M has made its name, and offers the chain important leverage in a market where it’s namesake format is nearing saturation.
Inditex, the owner of Zara and Europe's biggest clothing chain, already has its own sub-brands including Massimo Dutti, Bershka and Zara Home – which have met with a mixed reception in the UK. So it’ll be interesting to see how the new chain fares – and whether or not other retailers decide to jump on the bandwagon. What do you think?
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Steps to piloting living wage in garment factories
- US apparel retailers' November 2016 sales roundup
- How to ensure sustainability is more than a slogan
- Software for financial planning and operations
- Why do modern robotics elude sportswear makers?
- Esquel efficiency drive continues to boost brands
- US Q3 in brief – Genesco, G-III Apparel, Express
- Columbia waterproof jacket first made without PFCs
- Myanmar garment industry "lacking labour rights"
- Adidas NYC flagship raises the bar on sport stores
- Outdoor performance apparel 2016: A broader perspective
- Footwear Top 5 Emerging Markets Industry Guide_2016
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack