Blog: It looks real, 'fur' goodness sake
Joe Ayling | 11 December 2007
My judgement of what is genuine was put to the test at the weekend when I attended The Clothes Show Live in Birmingham.
Animal rights group The RSPCA tested visitors on their ability to distinguish between displayed real and fake items, including perfume, watches, look-alike celebrities, and most significantly - fur. The charity was dedicating its large stand there towards a newly-launched campaign against real fur, called 100% Fake.
So how did I score? Well of the 18 items on display behind glass cabinets, I guessed 12 correctly. These included a fur coat and handbag, which were faux fur, pictures of Tom Cruise and Angelina Jolie and a £50 note. There was also a picture of a fake pair of the female anatomy that I won't dwell on, which I guessed right.
Among items on display that baffled me, however, were a genuine D&G belt, Gucci bag and Stella McCartney perfume. My girlfriend was fast and enthusiastic to point out they were all real though, meaning it could be an expensive Christmas.
The RSPCA hit the headlines on just-style last week, when it accused two leading UK retailers of wrongly labelling goods containing fur (see below), and is concerned that consumers are often unaware they are buying real fur.
There are two days left at The Clothes Show, and exhibitors will be revving up for one last push.
I enjoyed my visit to the annual event, and it was also interesting to see a zone dedicated solely to ethical fashion there this year. This signals the growing consumer interest in the UK's thriving bamboo and hemp-based industries.
By Joe Ayling, news editor.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- Vietnam grows share of US apparel imports in 2016
- "Power of the many" drives change at Otto Group
- US apparel sector braces for potential cost hikes
- US Q4 in brief – Foot Locker, Nordstrom, Carter's
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- Inditex and H&M boycott Dhaka Apparel Summit
- Macy's will "do the right thing", says Lundgren
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022