Blog: Jane Shepherdson takes Oxfam upmarket
Joe Ayling | 8 May 2008
UK charity Oxfam is adding to its portfolio of second hand shops on the high street with the launch of Oxfam Boutiques - a move sure to pull on both purse strings and heart strings.
The initiative, guided by ex-Topshop brand director Jane Shepherdson, starts with the opening of its first boutique on Saturday (10 April) in Westbourne Grove, London. Two more London boutiques will follow, in Shawfield St, Chelsea and Chiswick High Road.
Oxfam will immediately sell seven reworked pieces by up-and-coming sustainable fashion designers, through a live auction on Ebay starting today and lasting ten days.
The charity's boutiques will sell a mixture of high quality donated items, Fair Trade Fashion, designer donations, home-made accessories and organic labels, Oxfam says.
It could be a pioneering move by the charity, which already has a reputation for selling retro and trendy second-hand clothing.
Furthermore, by taking the lead in sustainable fashion, Oxfam could help bridge the monumental gap between fast fashion and garment recycling at large in the UK.
Shepherdson, who earlier in the year struck a deal with Baugur to purchase fashion brand Whistles, is widely credited with having revolutionised buoyant UK high street chain Topshop during her time there.
She says: "These boutiques are all about creating a great shopping experience. Oxfam has always been a place where stylish people hunt for interesting items to create their look, the boutiques are set to make that even easier."
By Joe Ayling, news editor.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Why collaboration is key to fashion supply chains
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective