Blog: Jane Shepherdson takes Oxfam upmarket
Joe Ayling | 8 May 2008
UK charity Oxfam is adding to its portfolio of second hand shops on the high street with the launch of Oxfam Boutiques - a move sure to pull on both purse strings and heart strings.
The initiative, guided by ex-Topshop brand director Jane Shepherdson, starts with the opening of its first boutique on Saturday (10 April) in Westbourne Grove, London. Two more London boutiques will follow, in Shawfield St, Chelsea and Chiswick High Road.
Oxfam will immediately sell seven reworked pieces by up-and-coming sustainable fashion designers, through a live auction on Ebay starting today and lasting ten days.
The charity's boutiques will sell a mixture of high quality donated items, Fair Trade Fashion, designer donations, home-made accessories and organic labels, Oxfam says.
It could be a pioneering move by the charity, which already has a reputation for selling retro and trendy second-hand clothing.
Furthermore, by taking the lead in sustainable fashion, Oxfam could help bridge the monumental gap between fast fashion and garment recycling at large in the UK.
Shepherdson, who earlier in the year struck a deal with Baugur to purchase fashion brand Whistles, is widely credited with having revolutionised buoyant UK high street chain Topshop during her time there.
She says: "These boutiques are all about creating a great shopping experience. Oxfam has always been a place where stylish people hunt for interesting items to create their look, the boutiques are set to make that even easier."
By Joe Ayling, news editor.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- Apparel factory auditing is in the firing line
- NRF 2017 – Retail tech launches and developments
- Cambodia clothing exports at risk from Brexit
- Apparel brands urge Bangladesh PM to address wages
- New project to digitalise European fashion chains
- Brands need to tackle Turkey factory refugee abuse
- JC Penney to roll out hundreds of Nike "shops"
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global apparel markets: product developments and innovations, October 2016
- Global market review of lingerie – forecasts to 2022