Blog: Jeans that make you slimmer?
Leonie Barrie | 10 June 2004
The idea that special jeans and trousers can help smooth away cellulite is as believable as, er, that strawberry flavour yoghurt actually contains strawberries. It’s a great marketing ploy, but whether clothing can actually help make you slimmer is open to debate – as Miss Sixty has been finding out. Its anti-cellulite jeans are encapsulated with a Retinol-based serum called Skintex (similar to many of the body lotions formulated to reduce cellulite) which is delivered through friction between fabric and skin and will remain active for up to 40 washes. But they’ve been slated by experts for their exaggerated claims.
Like most things, if it sounds too good to be true, it probably is! That hasn’t stopped hosiery makers Hanes, L'Eggs and Donna Karan selling what they claim to be cellulite-beating lines. But a look at the small print shows where the real interest lies: the tights need to be worn five days a week for a minimum of eight weeks and even then might only reduce the appearance of cellulite, not eliminate it. There’s only one sure-fire way to tackle cellulite and that’s through diet and exercise – and even then it’s a hard slog to make a difference. Perhaps the only thing in favour of Miss Sixty’s jeans is the fact that they need to be hand washed – and activity that will at least burn up a few calories. Despite positive sales but negative publicity, Miss Sixty says it will not be reissuing the jeans line next season.
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