Blog: Juicy recall
Leonie Barrie | 15 May 2006
The debut of Juicy Couture’s baby apparel line has had an ominous start, coming just days after the Los Angeles-based fashion-brand was forced to recall about 2,800 items of children’s jewellery for containing high levels of lead. The $95 bracelets and necklaces are gold or silver with charms including a yellow painted metal shirt with ‘Viva La Juicy’ printed on the front, a cheerleader’s megaphone, a green heart with ‘Juicy Couture,’ a black dog, the letter ‘J,’ and a purple flower.
The recall comes just two months after a 4-year-old Minneapolis boy died after swallowing a heart-shaped bracelet charm made from lead which was given away in a promotion by Reebok International. And it certainly doesn't sit well with the claims of "exceptional functionality and performance" made for the new babywear line.
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