Blog: just-style takes to the field at Herzo

Joe Ayling | 21 June 2010

Getting a feel for the Jabulani on the sidelines at Adidas HQ

Getting a feel for the Jabulani on the sidelines at Adidas HQ

It was a career first as I laced my boots for a football match against fellow journalists at Adidas' HQ in Herzogenaurach, Germany, today (21 June).
 
I was pre-warned by Adidas' excellent press team that all journos - English ones included - would be wearing Germany shirts for the game, but it still came as a shock.
 
As the whistle blew, opponents from rival trade publications were forced to put the odd scoop here and there to one side.
 
The game was played in good spirits, all glad to be starting the week away from our hack desks for a change.
 
After 90 minutes of, let's say, 'open' play, it is estimated the game ended approximately nineteen all.
 
Indeed, despite my worst fears of old Adidas icons like Zinedine Zidane turning out, it was a suitably amateur affair for me.
 
What hasn't been amateur today is the hospitality at Adidas' 114 hectare base, adorned with football pitches, a running track, tennis courts and even a barbecue area for warm days.
 
Still, time to fly back to the UK with my notes, having interviewed CEO Herbert Hainer this afternoon.
 
Hainer describes his management style as both honest, direct and challenging, all of which would also describe our very own World Cup of journalists.


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?