Blog: Leonie BarrieKicking the habit

Leonie Barrie | 10 November 2003

We’ve seen everything from vitamin C impregnated T-shirts to moisturising tights and anti-ageing jeans go on sale across the world, but it seems one really useful application of microencapsulation – the anti-smoking bra and panties – has yet to make it from prototype to production. Developed by Triumph International, the bra offers numerous devices to tackle smoking: fragranced capsules that calm the nerves of smokers trying to quit as well as making cigarettes unpalatable, a titanium oxide coating to eliminate odours, and even a pad that doubles as a face mask.

Perhaps the fact that the bra has been launched in Japan offers some clues as to why it’s unlikely to go mainstream. Within the country’s 120 million population only 14 per cent of women are smokers compared to 51 per cent of men. The more obvious route would be to launch anti-smoking briefs for men – but how many takers would there be for the pad/facemask then?

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