Blog: Leonie BarrieKohl's show must go on

Leonie Barrie | 19 July 2011

A year is a long time in business, and never more so than when celebrities are involved. So it's not surprising that executives at US department store retailer Kohl's Corp are putting on a brave face ahead of the September launch of a much-hyped clothing line from singer and actress Jennifer Lopez and her husband Marc Anthony - despite news at the weekend that the star couple is to split after seven years of marriage.

Having already invested heavily in licensing fees and in manufacturing the merchandise, Kohl's will be hoping the split is as amicable as the stars claim. Indeed, the retailer is ploughing on, now claiming the Jennifer Lopez and Marc Anthony brands "have always been positioned as two separate, distinctive collections." Indeed, the stars' separation may even give it scope to ditch one of the lines if sales are disappointing.

But when plans for the exclusive apparel and accessories line were revealed last November, Kohl's heralded the launch as "the first simultaneously designed collections by a celebrity couple." In light of recent events, it may well be the last too.


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?