Blog: Levi’s in instalments
Leonie Barrie | 25 August 2009
Want a new refrigerator or washing machine? A new car or perhaps a sofa? For most people it wouldn't be unreasonable to spread the cost of big-ticket items like these. But what about a pair of jeans?
Well in India, cash-strapped shoppers are now being given the chance to pay for a pair of Levi’s jeans in monthly instalments, the Financial Times reports.
The scheme, which applies to items priced over INR1,599 (US$32.8) and allows the cost to be spread over three months, has been so successful it is now being rolled out to stores in nine cities.
And it seems to be a win-win for all concerned. Trials at Levi Strauss showed it encouraged shoppers to spend around 50% more on their purchases, while for Indian consumers it is an easy way to tap into a highly aspirational brand in a country where credit cards are not widely circulated. And of course it helps to beat the recession blues.
Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...
Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....
One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....
As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...
- Steps to piloting living wage in garment factories
- US apparel retailers' November 2016 sales roundup
- Planning is key to an effective inventory strategy
- Why do modern robotics elude sportswear makers?
- Traditional financing is a misfit for fast fashion
- Esquel efficiency drive continues to boost brands
- US Q3 in brief – Genesco, G-III Apparel, Express
- Columbia waterproof jacket first made without PFCs
- Myanmar garment industry "lacking labour rights"
- North Face parka features synthetic spider silk
- Outdoor performance apparel 2016: A broader perspective
- Footwear Top 5 Emerging Markets Industry Guide_2016
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack