Blog: Levi’s in instalments
Leonie Barrie | 25 August 2009
Want a new refrigerator or washing machine? A new car or perhaps a sofa? For most people it wouldn't be unreasonable to spread the cost of big-ticket items like these. But what about a pair of jeans?
Well in India, cash-strapped shoppers are now being given the chance to pay for a pair of Levi’s jeans in monthly instalments, the Financial Times reports.
The scheme, which applies to items priced over INR1,599 (US$32.8) and allows the cost to be spread over three months, has been so successful it is now being rolled out to stores in nine cities.
And it seems to be a win-win for all concerned. Trials at Levi Strauss showed it encouraged shoppers to spend around 50% more on their purchases, while for Indian consumers it is an easy way to tap into a highly aspirational brand in a country where credit cards are not widely circulated. And of course it helps to beat the recession blues.
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