Blog: Levi's jeans join Tesco's 'it' list
Leonie Barrie | 15 April 2004
Tesco and Levi Strauss seem to have forgotten their long-standing legal wrangle over cut-price jeans – all in the name of commerce. Two years ago, the British High Court ruled against Tesco’s attempts to sell cheap Levis sourced from the so-called “grey market” outside Europe. But over the past few days the two companies have put on a united front as Tesco’s UK stores have rolled out Levi’s low-price Signature clothing range and watched the pounds roll in.
Despite initial scepticism about its decision to launch into the cheapest end of the market, Levi’s Signature range seems to be one of the few bright spots for the iconic jeans maker at the moment. Yesterday the company posted a narrowed quarterly loss – down to $2 million against a net loss of $58 million last year – boosted, it said, by the Signature line. Although Levi’s says fears that the Signature range would cannibalise sales of its other products are unfounded, it’s perhaps telling that the core Dockers and Levi's brands are still on the decline.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Nike filed patent for "reinforced denim"
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- US textile industry applauds Trump executive order
- Lenzing unveils new sustainability strategy
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Myanmar - ISA Country Report