Blog: Leonie BarrieLogo loggerheads

Leonie Barrie | 2 April 2004

France's La Chemise Lacoste and Singapore's Crocodile International Pte Ltd have this week been snapping at each other in a Chinese court over their look-alike crocodile logos. Although Lacoste is now rumoured to be threatening to pull out of the Chinese market after it was told to stop using its logo and to pay one dollar in compensation to Crocodile International, I can’t help thinking there is too much at stake for such a rash move.

In fact, the ferocity with which both companies are fighting for a position in China - a $54 billion-a-year retail clothing market – shows just how critical this market has become. But it also reveals the darker side of doing business in China and the trouble caused by rampant piracy of brand-name products. Of the €4 million Lacoste spends a year in copyright disputes, half is spent in China.

Although the streets of China are awash with fake just-about-anything, the boldness of some counterfeiters almost defies belief. The Chinese firm "Italy Pierre Cardin", which has faithfully copied the logo of its French namesake, even went to the lengths of booking a stand at the International Clothing and Accessories Fair in Beijing – before investigators were called in to close it down.

CHINA: Fake Pierre Cardin Products Exposed


BLOG

A new re:source from just-style

Some of just-style’s more eagle-eyed readers might have noticed a small change to the menu bar on the homepage: the addition of the word re:source. Yes it might be a small change – but it marks the co...

BLOG

Trump's trade ramifications continue to unravel

Over the past week just-style has continued to try to unravel the potential ramifications of Donald Trump’s election as the next president of the United States....

BLOG

What's in store following Trump's election?

One event dominated the international airwaves last week, and on just-style too we took a closer look at the surprise election of Donald Trump as the 45th president of the United States....

BLOG

Political shadow over apparel supply chain

As the Brexit roller-coaster continues to twist and turn, and the US presidential election campaign nears its unpredictable and possibly protectionist end, there's no doubt these events – and the perc...

just-style homepage



Forgot your password?