Blog: Leonie BarrieLululemon's light-hearted 'CEO wanted' ad

Leonie Barrie | 19 June 2013


Lululemon's joke job posting

Can you communicate in Sanskrit, hold a headstand for at least 10 minutes, break all the rules, down wheatgrass and tequila shots on a Friday, and have Chip Wilson, Bill Clinton, Ellen DeGeneres and Oprah Winfrey on speed dial? Then Lululemon Athletica could be looking for you.

Hot on the heels of its decision last week to part with CEO Christine Day once a replacement is found, the retailer seems to be leaving no stone unturned in its efforts to find a successor.

Its quirky way of addressing the situation was to post "CEO wanted" ads in its stores, on its Facebook page and online.

"You report to no one, you are the CEO (duh)," the ad said, adding: "You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person.

"You're a long-term thinker," it continues. "You already have a plan to bring yoga and Luon to Mars by 2018."

No-one could blame the company for trying to raise a smile after a rocky couple of months following the recall of its popular Luon yoga pants after the fabric was found to be see-through - which in turn led to a US$17.5m write-off and a $67m revenue shortfall.

And perhaps the best part of the joke is that more than 160 applications have been received - including some from serious contenders.


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