Blog: Leonie BarrieLululemon's light-hearted 'CEO wanted' ad

Leonie Barrie | 19 June 2013

Lululemon

Lululemon's joke job posting

Can you communicate in Sanskrit, hold a headstand for at least 10 minutes, break all the rules, down wheatgrass and tequila shots on a Friday, and have Chip Wilson, Bill Clinton, Ellen DeGeneres and Oprah Winfrey on speed dial? Then Lululemon Athletica could be looking for you.

Hot on the heels of its decision last week to part with CEO Christine Day once a replacement is found, the retailer seems to be leaving no stone unturned in its efforts to find a successor.

Its quirky way of addressing the situation was to post "CEO wanted" ads in its stores, on its Facebook page and online.

"You report to no one, you are the CEO (duh)," the ad said, adding: "You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person.

"You're a long-term thinker," it continues. "You already have a plan to bring yoga and Luon to Mars by 2018."

No-one could blame the company for trying to raise a smile after a rocky couple of months following the recall of its popular Luon yoga pants after the fabric was found to be see-through - which in turn led to a US$17.5m write-off and a $67m revenue shortfall.

And perhaps the best part of the joke is that more than 160 applications have been received - including some from serious contenders.


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?