Blog: Leonie BarrieLuxury leader

Leonie Barrie | 20 April 2006

If you were to try guess the fashion brand wealthy consumers would consider most prestigious, what would it be? Hermes perhaps? Or how about Armani? Well it’s neither of these two according to a survey carried out by the Luxury Institute. Instead, Bottega Veneta beats them hands-down, scoring highest in the rankings for its attributes such as quality, uniqueness and exclusivity. But its relatively low awareness level suggests there’s still tremendous potential for this classic Italian label, which is good news for its parent, Gucci Group.

The Luxury Group says it’s the “brand most used by people who are admired and respected, and the brand most able to make its customers feel special.” No surprise then that it was also rated the most worthy of a significant price premium.


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?