Blog: Luxury leader
Leonie Barrie | 20 April 2006
If you were to try guess the fashion brand wealthy consumers would consider most prestigious, what would it be? Hermes perhaps? Or how about Armani? Well it’s neither of these two according to a survey carried out by the Luxury Institute. Instead, Bottega Veneta beats them hands-down, scoring highest in the rankings for its attributes such as quality, uniqueness and exclusivity. But its relatively low awareness level suggests there’s still tremendous potential for this classic Italian label, which is good news for its parent, Gucci Group.
The Luxury Group says it’s the “brand most used by people who are admired and respected, and the brand most able to make its customers feel special.” No surprise then that it was also rated the most worthy of a significant price premium.
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