Blog: Made In EU
Leonie Barrie | 4 February 2004
Can you imagine Scottish cashmere or French perfume simply labelled ‘Made in EU’? It’s one of the latest ideas being mulled by the European Commission in its drive to throw out national identities and position the EU as a global entity. But not surprisingly, it hasn’t been welcomed with open arms and here in the UK trade minister Mike O'Brien has rejected the suggestion outright, arguing that consumers, producers and retailers want specific information on the origin of goods. Any such move would also be marketing madness for companies that rely on their national reputation to differentiate their products – like fashion with a Made in Italy tag.
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