Blog: Leonie BarrieMarketing? It's child's play

Leonie Barrie | 22 January 2008

Need fresh marketing talent? The answer could be in your local kindergarten.

In Australia, children as young as six are being taught how to set up a company (fictional, of course), design a corporate logo and create an advertising campaign. Find out more here.

Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.

“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.

"And orange doesn't represent anything really. It's just that people like orange."

And for you all marketing execs out there looking for a motto to define your work, just ask Olga.

“You don't do it too boring and you don't do it really perfect. You just do it as you can.”

Wise words.


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?