Blog: Marketing? It's child's play
Leonie Barrie | 22 January 2008
Need fresh marketing talent? The answer could be in your local kindergarten.
In Australia, children as young as six are being taught how to set up a company (fictional, of course), design a corporate logo and create an advertising campaign. Find out more here.
Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.
“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.
"And orange doesn't represent anything really. It's just that people like orange."
And for you all marketing execs out there looking for a motto to define your work, just ask Olga.
“You don't do it too boring and you don't do it really perfect. You just do it as you can.”
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Cambodia clothing exports at risk from Brexit
- Apparel brands urge Bangladesh PM to address wages
- American Apparel to shutter all stores?
- New project to digitalise European fashion chains
- Brands need to tackle Turkey factory refugee abuse
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016