Blog: Leonie BarrieMartha’s Midas touch

Leonie Barrie | 22 March 2005

It would seem that Martha Stuart really has the Midas touch – and that her recent spell in prison could be one of the best career moves she’s ever made. In the two weeks since she left prison wearing a poncho crocheted for her by a fellow inmate, 250,000 people have downloaded a similar pattern from Lion Brand Yarn, which Stewart identified on her Web site as the source of the raw materials. Other designers have jumped on the bandwagon too: Maggie Weldon of Maggie's Crochet, for instance, a “Martha Coming Home Poncho pattern closely matching the poncho Martha wore.”

Why the fuss over one poncho? Over the past few years the public's enthusiasm for crocheting and knitting has risen drastically, and what used to be a small market niche has exploded into a huge phenomenon. According to a 2004 study by the Craft Yarn Council of America, one in three US women knows how to crochet or knit - a 51% increase in the last 10 years. Martha's announcement that her poncho was made by a fellow inmate added fuel to the flame – crochet is hot!


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?