Mary Katranzou in Vodafone partnership

By: Petah Marian - 15 August 2012 16:36

Telecoms company Vodafone UK is shoring up its support of British fashion after signing a two-season partnership with designer Mary Katranzou in collaboration with the British Fashion Council.

The collaboration follows similar partnerships with designers Richard Nicoll and Christopher Kane, and will allow fans exclusive access to Katranzou's London Fashion Week show, as well as the chance to meet the designer backstage.

"Their innovation elements really appeal to me and it felt a natural fit to join forces," Katranzou said. "I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week."