Blog: Leonie BarrieMore money than sense?

Leonie Barrie | 2 July 2010

R.Jewels Diamond Edition suit

R.Jewels Diamond Edition suit

I can think of plenty of things I'd buy if I had around GBP600,000 to spare, but I'm pretty certain a suit wouldn't be one of them. Tailor Richard Jewels obviously thinks differently, and is clearly banking on demand for what must surely be the world's most expensive suit.

With an eye-watering GBP599,000 (US$910,000) price tag the cashmere, wool and silk two-piece took 600 man hours to create - that's GBP1000 an hour - and has been embellished by jeweller Stuart Hughes with 480 diamonds. Only three are being made.

"I hope to establish a luxury brand that will not only capture the eyes but the hearts of the consumers," Jewels said. He's promising unrivalled customer service and all-expenses paid trips to luxury destinations such as the Arc en Ciel in St Lucia as part of the package. But if you've got that sort of money to spend on a suit I'd have thought you'd already have your own Caribbean island by now.


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