Blog: More support for sports bras
Leonie Barrie | 10 December 2007
Several studies looking at the problems of breast movement and discomfort during exercise have concluded what most women could have told them: bras need a design overhaul if women are to do more sport.
Researchers at the University of Wollongong in Australia have used an ‘intelligent fabric’ with in-built sensors to discover that the vertical movement of the chest can reach 70mm during vigorous exercise – and that bra straps can cause pain and nerve damage, even when the bra fits properly.
Meanwhile, at the University of Portsmouth in the UK, scientists have found that during exercise a woman’s breasts move in three dimensions, including forward and back, and that the pain caused by breast movement affects women of all cup sizes.
Bra design, however, including sports bras, does little to prevent this three-dimensional movement.
It’s only recently that bra design has turned to science, and it seems that the fabric sensors could help bra designers to measure the impact that changes in construction have on breast motion.
Until then, the traditional ‘encapsulated’ design, where each breast is held separately in a cup, is said to work better than a compression bra which flattens the breasts into the chest.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- Digitalisation and data to disrupt supply chains
- EU eyes mandatory due diligence for apparel supply
- 3D CAD comes of age
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Li & Fung forms supply chain partnership with PVH
- Big data to help US firms improve clothing fit
- US Q4 in brief – G-III Apparel, Finish Line
- Levi Strauss and ILO probe Cambodia factory death
- Labour rights risk Bangladesh EU trade benefits?
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack