Blog: Leonie BarrieMoss mania

Leonie Barrie | 1 May 2007

New York magazine described Kate Moss’s collection for Topshop as “bland,” while The New York Post scathingly called her designs “Duplikate” in reference to the fact that she’s simply tweaked some of her favourite fashions instead of designing them from scratch. But that hasn’t put off the legions of women who took to the shops today – and the retailer’s website too – to grab a slice of the action.

Brisk sales have been reported at Topshop’s 225 branches, but the retailer managed to avoid the chaos that descended on Primark when so many people turned up for the opening of its new flagship store that the doors collapsed and a security guard was injured. Shoppers have only been allowed to buy a total of five garments each to stop them putting items on eBay – it hasn’t – there are restrictions on the number of garments allowed in changing rooms, and colour-coded wristbands have helped segregate the crowds into specific time slots.

But unlike the scrums that accompanied the launch of collections by Stella Mc Cartney and Victor and Rolf at H&M, the Kate Moss Topshop Collection isn’t a limited edition line, and large volumes were ordered in advance. Does this mean the furore will die down once shoppers realise their purchases aren’t about to disappear from the shelves, at least not in the first few days? I’m sure Topshop boss Philip Green hopes not, since he’s signed the supermodel to work on further collections which will be rolled out in the not too distant future.

If you want to see what all the fuss is about, click here:

Crowds at Topshop for Kate Moss collection


BLOG

Why digital supply chains are top of mind

Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....

BLOG

Navigating global political frictions and economic uncertainty

As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...

BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

just-style homepage



Forgot your password?