Blog: Moss mania
Leonie Barrie | 1 May 2007
New York magazine described Kate Moss’s collection for Topshop as “bland,” while The New York Post scathingly called her designs “Duplikate” in reference to the fact that she’s simply tweaked some of her favourite fashions instead of designing them from scratch. But that hasn’t put off the legions of women who took to the shops today – and the retailer’s website too – to grab a slice of the action.
Brisk sales have been reported at Topshop’s 225 branches, but the retailer managed to avoid the chaos that descended on Primark when so many people turned up for the opening of its new flagship store that the doors collapsed and a security guard was injured. Shoppers have only been allowed to buy a total of five garments each to stop them putting items on eBay – it hasn’t – there are restrictions on the number of garments allowed in changing rooms, and colour-coded wristbands have helped segregate the crowds into specific time slots.
But unlike the scrums that accompanied the launch of collections by Stella Mc Cartney and Victor and Rolf at H&M, the Kate Moss Topshop Collection isn’t a limited edition line, and large volumes were ordered in advance. Does this mean the furore will die down once shoppers realise their purchases aren’t about to disappear from the shelves, at least not in the first few days? I’m sure Topshop boss Philip Green hopes not, since he’s signed the supermodel to work on further collections which will be rolled out in the not too distant future.
If you want to see what all the fuss is about, click here:
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- Digitalisation and data to disrupt supply chains
- EU eyes mandatory due diligence for apparel supply
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Geo-political uncertainty and how to survive it
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – G-III Apparel, Finish Line
- Big data to help US firms improve clothing fit
- Levi Strauss and ILO probe Cambodia factory death
- Sustainable fashion app to help shopping decisions
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack