Blog: Leonie BarrieM&S mirrors

Leonie Barrie | 19 February 2007

Marks & Spencer uses “distorting” mirrors in its changing rooms to make women look slimmer according to MEP Robert Kilroy-Silk. He’s even raised the issue in the European Parliament, and wants the mirrors to be withdrawn before they are outlawed later this year under new EU consumer protection rules in the Unfair Commercial Practices Directive. M&S of course has denied the allegations, with CEO Stuart Rose dismissing the claim as “complete nonsense”.

But when I discussed the story with colleagues here, the feedback seemed to be along the lines of “I thought everyone did it”. The “it” in question being to tilt or angle mirrors in order to create a flatteringly elongated and slim figure. Surely it’s no different to the practice of “vanity sizing,” where larger garments are labelled with smaller sizes. Or installing down-lighters over the mirrors in a gym to enhance muscle definition. We all know these tricks go on, but even so we’re flattered to look a few pounds thinner or fit into a smaller size – even if it’s not quite the truth.

M&S denies Kilroy mirrors claim


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