Blog: M&S mirrors
Leonie Barrie | 19 February 2007
Marks & Spencer uses “distorting” mirrors in its changing rooms to make women look slimmer according to MEP Robert Kilroy-Silk. He’s even raised the issue in the European Parliament, and wants the mirrors to be withdrawn before they are outlawed later this year under new EU consumer protection rules in the Unfair Commercial Practices Directive. M&S of course has denied the allegations, with CEO Stuart Rose dismissing the claim as “complete nonsense”.
But when I discussed the story with colleagues here, the feedback seemed to be along the lines of “I thought everyone did it”. The “it” in question being to tilt or angle mirrors in order to create a flatteringly elongated and slim figure. Surely it’s no different to the practice of “vanity sizing,” where larger garments are labelled with smaller sizes. Or installing down-lighters over the mirrors in a gym to enhance muscle definition. We all know these tricks go on, but even so we’re flattered to look a few pounds thinner or fit into a smaller size – even if it’s not quite the truth.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Four steps to reduce product defects
- Unlocks for the future fashion sourcing landscape
- Geo-political uncertainty and how to survive it
- Adidas raises the bar for North America sales
- H&M, VF Corp and Levi among most ethical companies
- US Q4 in brief – J Crew, Perry Ellis
- Sears has "substantial doubt" of future
- PVH Corp to acquire e-commerce retailer True&Co
- Vietnam limits hazardous chemicals in apparel
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective