Blog: M&S premieres GBP10m ad campaign

Joe Ayling | 4 November 2009

UK retailer Marks and Spencer will fit mince pies, cashmere jumpers, “big juicy birds” and handbags into top-dollar Christmas television advertisements over the coming months.

M&S today (4 November) gave journalists a sneak preview of a celebrity-led festive marketing campaign, called “Chistmas wouldn't be Christmas without...”.

The nine adverts feature celebrities including Stephen Fry, Joanna Lumley, Jennifer Saunders, Myleene Klass and Wallace & Gromit.

The campaign, due for screening in the UK from 11 November, cost around GBP10m to create, M&S' executive director, marketing, Chris Sharp, revealed at a media briefing in London today.

The marketing spend is roughly equal to last year, when M&S showcased pop group Take That in its Christmas ads.

M&S will be hoping the investment, together with a cold winter snap, will bolster sales for the rest of 2009, with a January 2010 VAT increase lurking in the background.

The company also announced the launch of branded grocery and household products today, coinciding with its interim earnings statement.

However, M&S, which reported flat profits of GBP2898.3m, has no plans to extend the branded launch to clothing though – as far as CEO Sir Stuart Rose knows.

“I wouldn't rule it out, but there's no immediate plan - is there?” said Sir Stuart – looking to general merchandise boss Kate Bostock. Luckily for him she shook her head.

By Joe Ayling, news editor.


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?