Blog: M&S shirt beats Savile Row
Leonie Barrie | 20 November 2008
At last some good news for retailer Marks & Spencer: its made-to-measure shirt costing just GBP30 has proved to be a better fit than one costing more than five times that amount from a bespoke tailor on Savile Row.
In a snapshot test by consumer watchdog Which?, a shirt was ordered via M&S’ online shirt tailoring service which asks the customer to supply his collar size, age, height and weight and uses ‘biometric technology to work out the correct size and fit’.
This was compared with shirts, also ordered online, from The Tailor Store and 40 Savile Row, which ask for several more measurements.
M&S seems to have won by a whisker, since none of the shirts was particularly well-fitting. The 40 Savile Row shirt “lacked shape and had sleeves that were too long,” and The Tailor Store's “was cut a little too snugly to allow for shirt shrinkage in the wash.” So the one from M&S was deemed the winner, despite being “too big everywhere.”
Perhaps not a glowing endorsement, but one that is sorely needed. The retailer today embarked on a one-day, one-off sale in which it cut clothing prices by 20% in an attempt to drum up business in the run-up to Christmas.
But canny shoppers have apparently used this as an excuse to take advantage of M&S’ fabulous refund policy by returning Christmas gifts bought in the past few weeks and then buying the same thing again...but for 20% less.
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