Blog: M&S shirt beats Savile Row
Leonie Barrie | 20 November 2008
At last some good news for retailer Marks & Spencer: its made-to-measure shirt costing just GBP30 has proved to be a better fit than one costing more than five times that amount from a bespoke tailor on Savile Row.
In a snapshot test by consumer watchdog Which?, a shirt was ordered via M&S’ online shirt tailoring service which asks the customer to supply his collar size, age, height and weight and uses ‘biometric technology to work out the correct size and fit’.
This was compared with shirts, also ordered online, from The Tailor Store and 40 Savile Row, which ask for several more measurements.
M&S seems to have won by a whisker, since none of the shirts was particularly well-fitting. The 40 Savile Row shirt “lacked shape and had sleeves that were too long,” and The Tailor Store's “was cut a little too snugly to allow for shirt shrinkage in the wash.” So the one from M&S was deemed the winner, despite being “too big everywhere.”
Perhaps not a glowing endorsement, but one that is sorely needed. The retailer today embarked on a one-day, one-off sale in which it cut clothing prices by 20% in an attempt to drum up business in the run-up to Christmas.
But canny shoppers have apparently used this as an excuse to take advantage of M&S’ fabulous refund policy by returning Christmas gifts bought in the past few weeks and then buying the same thing again...but for 20% less.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Outlook 2017 – What else is the industry watching?
- Outlook 2017 – What next for apparel sourcing?
- Outlook 2017 – Strategies for sourcing success
- Is China about to burst its apparel trade bubble?
- Outlook 2017 – Challenges and opportunities
- M&S quality focus finally lifts clothing sales
- 22 dos and dont's – When sourcing goes wrong
- MAS Holdings planning second industrial park
- Sri Lanka on track to regain EU GSP+ benefits
- Update - Bangladesh "business as usual"
- Global apparel markets: product developments and innovations, October 2016
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar