Blog: M&S to win popularity contest with Take That
Joe Ayling | 20 September 2007
Signing reformed pop group Take That looks like a smart move for M&S.
The boys made a joint statement on their website about the advertising tie-up, and you could almost imagine them reading it out together, for some reason. The press of course, devoid of much 'patience', excuse the pun, had already leaked the story and so images for its campaign are not yet available.
To make the story even better, they will be modelling the Autograph collection being designed by Mark Powell, a former tailor for celebrities including Ronnie Kray, George Clooney and David Bowie.
Critics in the office here at just-style are anxious that the quartet have sold out by going with M&S, which normally partners with older and slightly less 'cool' celebs. However, let's face it, whatever Take That touches turns to ice these days, and the only thing they are likely to sell out are venues.
The boy/man band, who have resurrected their careers since reforming last year, have a massive global following - albeit largely middle aged and female.
Although these fans obviously won't wear the autumn/winter Autograph collection themselves, their boyfriends and husbands most certainly will. For this reason, I am predicting a collective sigh on 25 December this year, when we thousands of UK men wake up to a Mark Owen-style shirt or a Gary Barlow-esque suit.
Stuart Rose has been a true talisman, but even by his standards this is an extremely smart move.
By Joe Ayling, news editor.
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Ethiopia violence undermines sourcing strategies
- Where next for retailers in a saturated market?
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- H&M CEO named sustainability leader
- MAS Holdings shares commitment to sustainability
- Inventory risk shifts in favour of retailers
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020