Blog: M&S to win popularity contest with Take That

Joe Ayling | 20 September 2007

Signing reformed pop group Take That looks like a smart move for M&S.

The boys made a joint statement on their website about the advertising tie-up, and you could almost imagine them reading it out together, for some reason. The press of course, devoid of much 'patience', excuse the pun, had already leaked the story and so images for its campaign are not yet available.

To make the story even better, they will be modelling the Autograph collection being designed by Mark Powell, a former tailor for celebrities including Ronnie Kray, George Clooney and David Bowie.

Critics in the office here at just-style are anxious that the quartet have sold out by going with M&S, which normally partners with older and slightly less 'cool' celebs. However, let's face it, whatever Take That touches turns to ice these days, and the only thing they are likely to sell out are venues.

The boy/man band, who have resurrected their careers since reforming last year, have a massive global following - albeit largely middle aged and female.

Although these fans obviously won't wear the autumn/winter Autograph collection themselves, their boyfriends and husbands most certainly will. For this reason, I am predicting a collective sigh on 25 December this year, when we thousands of UK men wake up to a Mark Owen-style shirt or a Gary Barlow-esque suit.

Stuart Rose has been a true talisman, but even by his standards this is an extremely smart move.

By Joe Ayling, news editor.

Take That talk M&S on their website


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?