Blog: M&S to win popularity contest with Take That
Joe Ayling | 20 September 2007
Signing reformed pop group Take That looks like a smart move for M&S.
The boys made a joint statement on their website about the advertising tie-up, and you could almost imagine them reading it out together, for some reason. The press of course, devoid of much 'patience', excuse the pun, had already leaked the story and so images for its campaign are not yet available.
To make the story even better, they will be modelling the Autograph collection being designed by Mark Powell, a former tailor for celebrities including Ronnie Kray, George Clooney and David Bowie.
Critics in the office here at just-style are anxious that the quartet have sold out by going with M&S, which normally partners with older and slightly less 'cool' celebs. However, let's face it, whatever Take That touches turns to ice these days, and the only thing they are likely to sell out are venues.
The boy/man band, who have resurrected their careers since reforming last year, have a massive global following - albeit largely middle aged and female.
Although these fans obviously won't wear the autumn/winter Autograph collection themselves, their boyfriends and husbands most certainly will. For this reason, I am predicting a collective sigh on 25 December this year, when we thousands of UK men wake up to a Mark Owen-style shirt or a Gary Barlow-esque suit.
Stuart Rose has been a true talisman, but even by his standards this is an extremely smart move.
By Joe Ayling, news editor.
Confirmation that digital supply chains are top of mind for apparel industry executives came last week with the latest plans from global sourcing specialist Li & Fung....
As a barometer of the issues top of mind for apparel sourcing executives, it is hard to beat the annual Prime Source Forum in Hong Kong. ...
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
- Rana Plaza four years on – Timeline of change
- Why collaboration is key to fashion supply chains
- Trump and Brexit get a dose of pragmatism
- Industry groups reaffirm commitment to Bangladesh
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- Adidas and Reebok top transparency index
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective