Blog: M&S to win popularity contest with Take That

Joe Ayling | 20 September 2007

Signing reformed pop group Take That looks like a smart move for M&S.

The boys made a joint statement on their website about the advertising tie-up, and you could almost imagine them reading it out together, for some reason. The press of course, devoid of much 'patience', excuse the pun, had already leaked the story and so images for its campaign are not yet available.

To make the story even better, they will be modelling the Autograph collection being designed by Mark Powell, a former tailor for celebrities including Ronnie Kray, George Clooney and David Bowie.

Critics in the office here at just-style are anxious that the quartet have sold out by going with M&S, which normally partners with older and slightly less 'cool' celebs. However, let's face it, whatever Take That touches turns to ice these days, and the only thing they are likely to sell out are venues.

The boy/man band, who have resurrected their careers since reforming last year, have a massive global following - albeit largely middle aged and female.

Although these fans obviously won't wear the autumn/winter Autograph collection themselves, their boyfriends and husbands most certainly will. For this reason, I am predicting a collective sigh on 25 December this year, when we thousands of UK men wake up to a Mark Owen-style shirt or a Gary Barlow-esque suit.

Stuart Rose has been a true talisman, but even by his standards this is an extremely smart move.

By Joe Ayling, news editor.

Take That talk M&S on their website


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?