Blog: M&S: “We boobed”
Leonie Barrie | 8 May 2009
Headline writers have had a field day this week after the campaign to persuade Marks & Spencer to ditch a GBP2 surcharge on bigger bras picked up its pace. In a climb-down today, the retailer admitted in national newspaper ads that “We boobed” – adding to some of the other headlines that have caught my eye. “M&S admits boob,” “Bra-vo!,” “Storm in a D-cup,” “Women’s full frontal war,” and “Their cups runneth over,” are just a few that I’ve seen.
The campaign against the surcharge might have been headline-grabbing, but it has also raised the serious issue of whether or not an extra cost is justified for larger-sized garments – or, conversely, whether smaller ones should be cheaper. M&S said its premium covered specialist work in engineering its larger bras, as well as the extra fabric needed to make them.
In response to an earlier blog posting, one just-style reader also noted that with margins getting ever tighter, especially for suppliers, each centimetre of cloth/trim counts, and that larger bras use more sturdy components such as wider straps which will be more costly to buy in.
Indeed, rather than capitulating, maybe M&S should have set a precedent by deciding to price more items according to size.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- Apparel factory auditing is in the firing line
- NRF 2017 – Retail tech launches and developments
- Cambodia clothing exports at risk from Brexit
- New project to digitalise European fashion chains
- Brands need to tackle Turkey factory refugee abuse
- Apparel brands urge Bangladesh PM to address wages
- JC Penney to roll out hundreds of Nike "shops"
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global apparel markets: product developments and innovations, October 2016
- Global market review of lingerie – forecasts to 2022