Blog: Leonie BarrieM&S: “We boobed”

Leonie Barrie | 8 May 2009

Headline writers have had a field day this week after the campaign to persuade Marks & Spencer to ditch a GBP2 surcharge on bigger bras picked up its pace. In a climb-down today, the retailer admitted in national newspaper ads that “We boobed” – adding to some of the other headlines that have caught my eye. “M&S admits boob,” “Bra-vo!,” “Storm in a D-cup,” “Women’s full frontal war,” and “Their cups runneth over,” are just a few that I’ve seen.

The campaign against the surcharge might have been headline-grabbing, but it has also raised the serious issue of whether or not an extra cost is justified for larger-sized garments – or, conversely, whether smaller ones should be cheaper. M&S said its premium covered specialist work in engineering its larger bras, as well as the extra fabric needed to make them.

In response to an earlier blog posting, one just-style reader also noted that with margins getting ever tighter, especially for suppliers, each centimetre of cloth/trim counts, and that larger bras use more sturdy components such as wider straps which will be more costly to buy in.

Indeed, rather than capitulating, maybe M&S should have set a precedent by deciding to price more items according to size.

 

UK: M&S backs down over bigger bra charge


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?