Blog: Name claim
Leonie Barrie | 20 January 2006
Fashion businesses worldwide that trade under the name of an individual person will be relieved by the European Court of Justice’s ruling that they’re not deceiving the public if the designer no longer has any collection with the business. Jil Sander and Helmut Lang have both very publicly parted company with parent group Prada – Sander has departed the fold twice, in fact – but the latest name to fall foul of its owner is Elizabeth Emanuel, the designer behind the fairytale silk, taffeta and tulle confection wedding dress worn by Princess Diana in 1981.
Emanuel sold her business and trademark to Juice Corporation when she fell on hard times in 1996 – and subsequently regretted her decision when the company started selling clothes she didn’t like. She also says she finds it upsetting that she’ll be making money for the company for the rest of her life. She certainly wasn’t forced to sell her name – except for circumstance of course – so it’s a bit late to start regretting the move now.
Juice Corporation is of course delighted with the ruling, and plans to make up for lost time by slapping the Elizabeth Emanuel trademark on everything from clothing and accessories to perfume and cosmetics, home ware, lingerie and bridal wear.
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