Blog: Leonie BarrieNames in the frame

Leonie Barrie | 5 October 2004

After all the furore last year when an RFID tag maker revealed that Benetton was planning to introduce smart-tags to its Sisley brand – a claim quickly denied by the Benetton camp – it seems tag makers are stirring things again. At the Frontline Expo in Chicago, a tag firm apparently told Consumer organisation Caspian (Consumers Against Supermarket Privacy Invasion and Numbering) that an unnamed US retailer was planning to put RFID tracking tags on all its clothing products from 2005. 

Any idea who the retailer is? The smart money seems to be on Calvin Klein, sports clothing company Champion and youth brand Abercrombie & Fitch – all of whom had sample clothing at the show. But they’d be wise to take a leaf out of Benetton’s book. Last year’s disclosure caused a wave of concern amongst privacy advocates who were worried that the technology could lend itself to unauthorised customer monitoring. And Benetton has been trying to make up for lost ground ever since.


BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

BLOG

Trump administration starts to shake up trade

Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...

BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

just-style homepage



Forgot your password?