Blog: New heights for Hanesbrands
Leonie Barrie | 6 September 2006
Hanesbrands, which finally spun-off from Sara Lee today after a wait of 18 months, has straight away become one of the world’s biggest apparel companies with more than a century of history. Its iconic brand line-up includes Hanes, Champion, Playtex, Bali, Just My Size, Barely There and Wonderbra.
While there’s a lot of sense in separating these apparel assets from a parent company that’s probably more interested in its food, beverage, and household and body care businesses, the spin-off also brings a number of challenges. Continuing retail consolidation is narrowing down its customer base, and making it tougher to negotiate on price. It also competes in product categories besieged by cheap imports from China and other countries. And the new business starts out saddled with huge levels of debt, including a one-time payment of $2.4bn to Sara Lee to establish itself as a stand-alone company.
Nevertheless, the company's brands hold either the No 1 or No 2 sales market position in their key US product categories, and it sold more than 400 million T-shirts and almost half a billion pairs of socks in fiscal year 2005. And from this foundation there are probably untapped opportunities to grow its US brands abroad – especially in Asia.
Hanesbrands, which finally spun-off from Sara Lee Corp last week after a wait of 18 months, has straight away become one of the world’s largest apparel companies. But while there’s a lot to like about...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...
Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....
- Outlook 2017 – What next for apparel sourcing?
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Outlook 2017 – What else is the industry watching?
- Is China about to burst its apparel trade bubble?
- MAS Holdings planning second industrial park
- M&S quality focus finally lifts clothing sales
- Sri Lanka on track to regain EU GSP+ benefits
- JC Penney latest retailer to shutter stores?
- Aéropostale to reopen 500 stores across the US
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar