Blog: New Look screens reality fashion show

Joe Ayling | 2 June 2011

UK value fashion chain New Look is running a television series to scout for a cutting edge stylist.

The soaring popularity of reality television in recent years suggests that New Look will enjoy a flurry of exposure for its collections on the back of it too.

The new series, called New Look Style the Nation, will begin this weekend and is hosted by Channel 4's Nick Grimshaw. It will also feature New Look creative director Barbara Horspool, designer Giles Deacon and a guest panelist for the week.

New Look Style the Nation will take to the road offering participants GBP300 (US$490)to come up with outfits from New Look's fashion ranges. Shoppers can also take part online by dressing a virtual mannequin on the New Look website.

Personally, I find that wearing full outfits bought from the same fashion retailer feels somewhat uninspiring, so the challenge is on for budding designers to mix and match within four walls only.

New Look Style the Nation


BLOG

Trump and Brexit generate more confusion

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...

BLOG

Bangladesh works to resolve labour activist issues

The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...

BLOG

US border tax a contentious issue

Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...

BLOG

Primark's sustainable cotton programme takes shape

With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...

just-style homepage



Forgot your password?