Blog: Next shops the Internet
Leonie Barrie | 13 September 2006
Surging catalogue and Internet sales have helped Next to higher first-half profits, offsetting a disappointment performance from its high street stores. It’s highly likely that Next Retail lost customers to the company’s online business, enticed by the ease of door-to-door delivery and the ability to try fashions on at home – without having to physically traipse around shops.
The shift in Next customers' buying habits seems to confirm trends reported recently by IMRG, an industry group that monitors online retailing. It found that UK Internet shopping sales were up 35.4% on a like-for-like basis in July 2006 compared with a year ago. Online sales in July are estimated to have been worth £2.33bn, up from £1.47bn the previous year.
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