Blog: Nike ‘Air Stab’ doesn’t do it
Leonie Barrie | 17 July 2008
I’m not surprised Nike’s ‘Air Stab’ shoes have provoked outrage. UK newspapers are filled every day by stories of what is to most of us totally incomprehensible violence between gangs of young people on the streets, and some of the statistics are totally unfathomable. A total of 15 teenagers have been stabbed to death in London this year, but the latest figures from the British Crime Survey suggest nearly 130,000 violent offences involved a knife last year – equivalent to almost 15 an hour.
Which makes it all the more surprising that Nike hasn’t acted more quickly to withdraw its more inappropriately named products. Or that other lines which seem to glorify street violence – like the Pocketknife – are still on sale. I don’t know what was going through the minds of the company’s executives when they were brainstorming the names of their new lines, but imagine it was seen as a smart way to tap into the street scene. Yes, the shoes were launched way back in 2008; but it just doesn’t seem so clever now.
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