Blog: Nike+ clocks up the customers
Joe Ayling | 31 July 2007
Could stopwatches be the next gadget confined to a box in the loft, alongside tape players, VCRs and analogue radios?
Nike and Apple (the technology company that made CDs look like dinosaurs) are celebrating the first birthday of their Nike+ running product.
In the space of a year, Nike+ runners have logged over 22m miles – the equivalent of completing more than 800,000 New York City marathons or burning off 5m slices of pizza. Its product, which wirelessly links running shoes to an iPod nano to track times, distances and calories burnt, is a hit with runners who can also listen to music as they go.
Nike has cashed in on the iPod generation by selling Nike+ running shoes and accessories, just as other manufacturers Levi’s and Marks and Spencer have with jeans and suits respectively.
The trend shows that iPods are perhaps the closest technological ally that the fashion industry has ever had. As time goes by, smaller gadgets such as phones, MP3s and digital cameras are revolutionising the accessories category.
For runners, the choice is now between buying a Nike+ product, a new insole or a sweatband before working out. The only way to avoid such a dilemma is to have a rest… and listen to your iPod.
By Joe Ayling.
Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...
The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...
The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...
The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Digitisation to drive new apparel-making models
- Ethiopia violence undermines sourcing strategies
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- MAS Holdings shares commitment to sustainability
- H&M CEO named sustainability leader
- Gap to shutter all UK Banana Republic stores
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020