Blog: Leonie BarrieNike sprints ahead

Leonie Barrie | 27 June 2007

The future’s looking bright for Nike. In its fourth-quarter results report, the world’s largest athletic shoe maker today said profit jumped 32% on strong gains in overseas markets and subsidiary businesses, while forward orders due for delivery between June to November surpassed expectations by rising 12%.

Most importantly, it seems the company will be able to maintain this momentum. Nike says China is poised to become its second-largest market in a few years, with the positive effect of rising incomes and sporting events igniting consumer spending on athletic footwear and clothes. And demand is likely to rise even more in the second half of the coming year against the backdrop of the Beijing Olympics.

The company is also benefiting from offering its product within a wider array of retail stores than in the past, and has already made concrete plans to capitalise on this success. Not only does it intend to diversify its retail business even further in the future, including around 100 of its own independent sites, but the recently announced House of Hoop basketball stores with Foot Locker will generate significant sales growth in this specialist market.

Nike Q4 profit soars by 32%


BLOG

Likely shifts in the sourcing landscape in 2017

Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...

BLOG

Trump trade policies and China tensions top concerns

This week our focus turns to first thoughts from a panel of industry experts consulted by just-style on the challenges and opportunities likely to face the apparel supply chain in 2017, with prospects...

BLOG

Happy New Year – and a first look at 2017

Welcome back after the holiday break, and from the team here at just-style I’d like to wish all our readers a happy and prosperous New Year....

BLOG

New re:source to help unravel sourcing decisions

Apparel sourcing is a complex process built on a mix of location, logistics, lead-time, price, compliance, risk and reliability. And it's in a constant state of flux as retailers, brands and manufactu...

just-style homepage



Forgot your password?