Blog: Nike's ongoing restructuring
Leonie Barrie | 11 February 2009
Nike is keen to stress that a cull of up to 1,400 jobs is part of a wider restructuring announced a couple of years ago rather than a symptom of the current economic climate.
The realignment will “bring the company closer to consumers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally,” the company said. And it will include a review of the sportswear giant’s entire supply chain from the sourcing base to the retail footprint.
Although Nike has largely been shielded from the economic slowdown – in December it recorded a 9% increase in second quarter profit to US$391m, boosted by strong performances in Asia Pacific and the Americas – US demand is slowing and profits have been hurt by the strong dollar.
But it is pinning its future growth on a focus on six core categories: running, basketball, football (soccer), women’s fitness, men’s training and sport culture. These areas alone are expected to generate about 75% of the Nike brand’s growth by 2011.
…Nike, at least according to Forbes. Its annual ranking of the top 100 most valuable companies is not surprisingly dominated by technology brands – led by Apple in the number one slot. But plenty of c...
Innovation was the hot topic last week as a raft of apparel and textile companies revealed new fabrics, fibres and technologies designed to shake-up the industry. ...
Textured Jersey Lanka has again been recognised at the World Textile Awards sponsored by The Textile Institute, being named ‘Dyer & Finisher of the Year’ for the second year running....
Struggling teen apparel retailer Aeropostale has finally filed for bankruptcy protection, joining the ranks of American Apparel, Quiksilver, Pacific Sunwear and Sports Authority as the latest in a ser...
- Yarn-forward rules weigh on Vietnam TPP potential
- How M&S plans to revamp its clothing business
- Footwear to see "significant" gains from TPP
- Is China really going through a slump?
- UK retailers key to domestic manufacturing growth
- M&S to see "departure" of sourcing chiefs?
- Gap to close 75 stores amid "disastrous" Q1
- Gap accused of rights violations in supply chain
- H&M criticised for India, Cambodia labour abuses
- H&M, Inditex and Nike rated supply chain leaders