Blog: Nike's ongoing restructuring
Leonie Barrie | 11 February 2009
Nike is keen to stress that a cull of up to 1,400 jobs is part of a wider restructuring announced a couple of years ago rather than a symptom of the current economic climate.
The realignment will “bring the company closer to consumers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally,” the company said. And it will include a review of the sportswear giant’s entire supply chain from the sourcing base to the retail footprint.
Although Nike has largely been shielded from the economic slowdown – in December it recorded a 9% increase in second quarter profit to US$391m, boosted by strong performances in Asia Pacific and the Americas – US demand is slowing and profits have been hurt by the strong dollar.
But it is pinning its future growth on a focus on six core categories: running, basketball, football (soccer), women’s fitness, men’s training and sport culture. These areas alone are expected to generate about 75% of the Nike brand’s growth by 2011.
Mike Flanagan, CEO at industry consultancy Clothesource, spent the first six months of 2016 campaigning to stay in the EU. Not once, he says, did he hear his opponents - or anyone in Britain's new, Br...
Apparel imports into the US took a tumble in June, even though more than half of the top-ten supplier countries booked growth....
Performance footwear and apparel brand Under Armour is evolving thanks to the imminent launch of a new sportswear line that will help broaden its appeal to a more mainstream audience, and the signing ...
Ethiopia's flagship industrial park in Hawassa city, south of the capital Addis Ababa, has finally opened, dedicated solely to the textile and apparel sector....
- Why voters don’t want more global supply chains
- Denim and athleisure top picks for back-to-school
- What's 3D-printing doing for apparel and footwear?
- Labelling – The importance of the fine print
- Global supply chain trends at Sourcing at MAGIC
- US Q2 in brief - The Buckle, Stein Mart
- Myanmar textile association to lift garment makers
- H&M takes action over Myanmar child labour breach
- Vietnam garment industry calls for strategy update
- Nike and Apollo create supply chain partnership
- Too Many Standards
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Under Armour, Inc. (UA) - Financial and Strategic SWOT Analysis Review
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- THE GAP, INC.: Retailing - Company Profile, SWOT & Financial Analysis