Blog: Leonie BarrieNot made in China

Leonie Barrie | 17 March 2006

Descriptive or disparaging? decide. A Gibraltar firm called Alvito Holdings has applied to the EU to trademark the phrase ‘Not Made in China.’ Is this a way to distance itself from rows over cheap imports into Europe and the US, or a clever ploy from a company that can’t compete with Chinese prices to turn this into its own unique selling point?

From the Chinese point of view of course it’s nothing short of a slur, an “act of discrimination against Chinese articles” according to the People’s Daily.

Trademark row


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