Blog: Not made in China
Leonie Barrie | 17 March 2006
Descriptive or disparaging?...you decide. A Gibraltar firm called Alvito Holdings has applied to the EU to trademark the phrase ‘Not Made in China.’ Is this a way to distance itself from rows over cheap imports into Europe and the US, or a clever ploy from a company that can’t compete with Chinese prices to turn this into its own unique selling point?
From the Chinese point of view of course it’s nothing short of a slur, an “act of discrimination against Chinese articles” according to the People’s Daily.
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
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