Blog: Leonie BarrieOdd socks

Leonie Barrie | 12 October 2004

If the best business ideas are always the simplest, here’s an absolute cracker. What do you do with hundreds or thousands (or even hundreds of thousands) of socks that don’t match? It would be every retailer's or manufacturer's nightmare, but instead of seeing it as a problem four San Francisco-based friends have turned it into a great marketing opportunity. Here’s how: target 11 year-old girls; sell them in packs of one, three or seven at a time; turn them into collectibles; and stand back and watch the money roll in. Brilliant. 


BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

BLOG

Cutting edge technology defining apparel industry

Cutting-edge textile processing products including a new technology for dyeing yarns in a more sustainable manner and a digitalised sewing machine set up via a touchscreen or app, were among the most ...

BLOG

Ethiopia apparel and textile industry making massive gains

just-style's editor Leonie Barrie recently visited Ethiopia to see for herself the massive developments taking place to elevate this East African nation into a compelling new garment and textile sourc...

BLOG

Collaboration remains a challenge

Collaboration between retailers, brands and their suppliers is a mission critical element in developing a slicker and more cost-effective supply chain. But in an increasingly complex fashion environme...

just-style homepage



Forgot your password?