Blog: Odd socks
Leonie Barrie | 12 October 2004
If the best business ideas are always the simplest, here’s an absolute cracker. What do you do with hundreds or thousands (or even hundreds of thousands) of socks that don’t match? It would be every retailer's or manufacturer's nightmare, but instead of seeing it as a problem four San Francisco-based friends have turned it into a great marketing opportunity. Here’s how: target 11 year-old girls; sell them in packs of one, three or seven at a time; turn them into collectibles; and stand back and watch the money roll in. Brilliant.
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