Blog: Old Navy lost at sea
Leonie Barrie | 20 February 2008
Despite her impeccable retail pedigree, Dawn Robertson has failed to build the “exciting vision for the future of Old Navy” which was promised when she was hired as its president in October 2006.
Since then, the Old Navy discount chain has been the biggest drag on Gap's performance, with fourth quarter same-store sales falling 5% in the three months to 2 February compared with a 3% fall for the company overall.
Initiatives launched by Robertson have included a re-focus on clothing for women in their 20s instead of the whole family, as well as getting merchandise into the stores more quickly.
She also hired fashion designer and television personality Todd Oldham as design creative director for the Old Navy division, to help make the merchandise more fashionable as well as launching an exclusive line under his own name.
But so far these moves haven’t been enough to stop the flow of budget-conscious shoppers away from its stores to other low-priced merchants like Wal-Mart, Target, Kohl’s and JC Penney. It’ll be interesting to see what plans her successor has up his or her sleeve.
Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics...
The Bangladesh government was forced to respond late last week to pressure over its crackdown on labour activists after a number of global brands and retailers, including H&M and Inditex announced pla...
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
- What TTIP might mean for US, EU textiles & apparel
- Four steps to reduce product defects
- Unlocks for the future fashion sourcing landscape
- Geo-political uncertainty and how to survive it
- Adidas raises the bar for North America sales
- H&M, VF Corp and Levi among most ethical companies
- US Q4 in brief – PVH Corp, J Crew, Perry Ellis
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- PVH Corp to acquire e-commerce retailer True&Co
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective