Blog: Olympics fever begins in UK
Joe Ayling | 22 March 2010
Excitement is already gathering in the UK ahead of the London 2012 Olympics, even though it is more than two years before the games begin and the Olympic Park is still a building site.
Clothing retailer Next has been named official clothing and homeware supplier to the games, effective immediately.
Next will design outfits for the opening and closing ceremonies, as well as formal suits for British teams and formal uniforms for 4,500 technical officials.
The event promises to bring some much-needed stimulus to the UK economy, and demand for tickets suggests it will not disappoint.
According to this newspaper article, thousands have already signed up for the chance to go along, with a total of 10m seats expected to be filled eventually.
Next will be hoping that come 2012 the games are remembered for British gold medals and world records, rather than the less glamorous transport chaos currently stifling the nation's flagship airline.
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