Blog: Outdoor brands in innovation buzz
Leonie Barrie | 2 February 2015
Innovation and technology were the buzz words at this month’s Outdoor Retailer trade show, where leading outdoor brands unveiled new ways to encourage emotional as well as functional participation by consumers.
“Value is the new currency,” contended Julia Clark Day of NPD Leisure Trends at one of the show’s educational seminars. “Consumers are looking for transparency and authenticity, and will identify with companies who resonate those beliefs.”
Some of the trends are also picked up in a new report from just-style. According to the research - 'Outdoor performance apparel: peaks, valleys, and green fields' - global sales reached over US$25bn in 2013, driven by double-digit growth in emerging markets.
And in a major move, the Myanmar Garment Manufacturers Association (MGMA) has today published the country's first ever Code of Conduct – aiming to set out responsible and ethical business practices for its burgeoning apparel industry.
H&M Hennes & Mauritz has acknowledged that its retail prices may have to fluctuate to reflect challenges created by the increasingly strong US dollar, which is hurting sourcing costs for the Swedish apparel group. Raw material prices, supplier capacity and transportation also weighed on first-quarter gross margins, the company said last week.
Canadian men's wear company Kanati Co has pulled its production from Pakistan after spending “far too much time, effort and money” in the country. A number of delays and disruptions have prompted the firm to move its entire manufacturing back home.
?Hanesbrands is also investing US$1.5m to expand and upgrade its Clarksville, Arkansas, sheer hosiery plant as it brings some offshore work back to the US. The move will see all finishing and packing carried out at the facility.
And changes are afoot in the US retail space. Jones New York is to close all 127 of its stores and end its wholesale business as it seeks “strategic alternatives.” And Kate Spade & Co is to shutter its Kate Spade Saturday and Jack Spade stores as it focuses long-term investment on its flagship Kate Spade New York brand.
While US clothing giant Gap is making changes under incoming CEO Art Peck, who officially begins his new role today. The retailer is to close its Piperlime unit in order to focus on its core portfolio, and has made a number of leadership changes including the departure of creative director Rebekka Bay.
The global apparel industry is expected to grow 3.5% to over $500bn this year, matching a similar gain in 2014 and consolidating a three-year recovery, according to the International Apparel Federation's (IAF) new president Rahul Mehta. Speaking to just-style, he also urges brands and retailers to issue standardised manufacturing inspections and auditing schemes.
And a new fashion consumer with new values and new connectivity is redefining fashion - and the industry is responding with new business models structured around customer demand.
Fresh from their disappointment at seeing the Trans-Pacific Partnership (TPP) free trade deal abandoned last month with an executive order by President Donald Trump, the US apparel and footwear sector...
With the ultimate aim of ensuring all the cotton in its products is sourced sustainably, value clothing retailer Primark is adamant that having a business model focused on offering the lowest prices o...
Last week we marked the inauguration of Donald Trump as the 45th president of the United States by taking a closer look at what's at stake for the textile and apparel trade – especially his promises t...
Continuing our look at what lies ahead for the apparel industry and its supply chain in 2017, the panel of industry experts consulted by just-style last week tackled likely shifts in the sourcing land...
- US apparel sector braces for potential cost hikes
- Vietnam grows share of US apparel imports in 2016
- Trade Tracker – Trump's first weeks, Brexit agenda
- China leads US apparel sources with falling prices
- Key trade issues facing US textiles and apparel
- Bangladesh "high threat" for terrorist activity
- VF Corp sees Q4 and FY earnings tumble
- Sales at US clothing retailers jumped in January
- Ralph Lauren new execs to support Way Forward Plan
- US Q4 in brief – VF Corp, Kate Spade, Rocky Brands
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Global market review of lingerie – forecasts to 2022
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar