Blog: Leonie BarriePalin look sparks fashion frenzy

Leonie Barrie | 12 September 2008

You can forget top designer names and the catwalk shows currently taking place at New York Fashion Week as the driver of trends for next season. Instead, the latest marketing vehicle for US fashion firms is John McCain’s running mate, Alaska Governor Sarah Palin.

An article in the Wall Street Journal today says Palin's personal style has sparked a buying frenzy, with her shoes, glasses, lipstick, and even wigs and hair pieces mimicing her upswept hairdo being snapped up across the country. On the internet apparently you can now buy Sarah Palin dolls, and firms are rushing to cash in on demand for her look.

The British media aren’t so generous of course, pointing out that accessories like intimidating firearms and bearskins don’t really make the grade.

But for US retailers having a tough time at the moment, the prospect of a national candidate who is a former beauty queen and in the news every day can only be good for business.


Palin's style sparks buying frenzy, and fashion firms rush to cash in


Asia facing up to increased competition

Increasing competition for garment sourcing contracts is seeing China not only being challenged by other countries in Asia, but by sub-Saharan African and even Russian suppliers too. And it is pushing...


Cambodia raises garment worker wages

The monthly minimum wage for workers in Cambodia's textile, garment and footwear sector is set to rise to $153 from January next year, following a vote on the issue last week. The increase marks a ris...


Sportswear initiatives start to take shape

The results of two highly-anticipated initiatives in the sportswear sphere were revealed last week: the launch of Under Armour’s new UAS lifestyle brand and the first pair of running shoes created at ...


Hanjin Shipping collapse triggers fear of West Coast port repeat

The recent bankruptcy of South Korea's Hanjin Shipping, the world's seventh-largest container shipper, at the end of August, has left billions of dollars worth of merchandise in limbo, leaving the fal...

just-style homepage

Forgot your password?